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About Us
Welcome to Auraa — where tradition meets innovation and individuality shines. Born from a deep passion for art and craftsmanship, Auraa was first established in India in 2014, with the mission of creating comfortable and affordable luxury clothing for women. Over the years, our designs have celebrated the essence of Indian heritage while embracing contemporary elegance. Now, in 2024, Auraa is relaunching in the vibrant streets of New York City, blending Indian tradition with modern American influences to craft timeless fashion that speaks to a global audience.
At Auraa, we believe fashion isn’t just about clothing—it’s about storytelling. Our pieces are designed to help you express your unique style while making you feel extraordinary, whether you’re celebrating life’s biggest milestones or simply embracing the beauty of everyday moments.
Each garment is a testament to our dedication to quality and detail. Hand-embroidered with care, our collections are made to last—a harmonious fusion of comfort, versatility, and elegance. With Auraa, fashion becomes a canvas for individuality, empowering women to step into their light and feel timelessly beautiful.